Joanna Szczegielniak

An expert and trainer in the practical application of AI and neuromarketing for both business and the public sector. CEO of the Connecting the Future Foundation. Leader of the GRAI Section for Updating Poland’s AI Development Policy at the Ministry of Digital Affairs, and a member of the Polish Committee for AI Standardization. Graduate of the Executive MBA, NeuroLeadership Academy™, and Artificial Intelligence & Digital Transformation for Executives programs. Specializes in developing and implementing business and marketing strategies for companies and public institutions. Advises organizations on identifying opportunities and driving growth through AI and neuromarketing. She has worked in corporate communications and marketing departments at PwC Polska and Bayer Polska. She has led over 250 marketing and communication projects for international companies across sectors such as FMCG, healthcare, pharmaceuticals, environmental protection, energy, and fashion. Her projects have received multiple national and international awards, including IPRA, Bulldog CSR, Bulldog Media Relations, and Golden Clips (Złote Spinacze)