Paulina Parfieniuk

Head of the Customer Relationship Hyper-Personalization Department at VeloBank. Since the beginning of her professional career, she has been involved in data analytics and modeling. Currently at VeloBank, she leads a team responsible for personalizing communication and offers using advanced data modeling methods to build positive experiences and support customer engagement. She is passionate about bridging the gap between data science and customer-centric strategy to drive measurable business value.